This case study to shows content creation and design capabilities. Also thoughts of new campaigns ideas.

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TOPO CHICO

 
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Topo Chico is sparkling mineral water sourced and bottled in Monterrey, Mexico since 1895.

This legend speaks of the virtues of the water that since 1895 has given its name to one of the most important drinks in all of Mexico: Topo Chico Mineral Water. 

There was a beautiful Aztec princess who suffered a terrible disease. A disease so strange that no doctors of her father, Moctezuma I Ilhuicamina, successor in 1440 of the King Itzcoatl, had been able to cure.

Desperate, the King turned to the older priests in the kingdom to find a cure for his beautiful daughter. They told him that according to the timeless stories of travelers, in a far away northern land, there were strange and hidden waters which flowed at high temperatures. Waters in which one only needed to bathe in or drink from to regain vigor, joy, strength, and refreshment.

Encouraged by this news, Moctezuma I ordered an immediate expedition to take his daughter to this amazing place. After traveling long and rugged roads, the Princess and her expedition reached a fertile valley flanked by mountains. To the east, they saw a mountain with the form of woman’s face (now Cerro de la Silla) and a mole-shaped hill, from whose slopes flowed the prodigal waters.

After spending some time there, taking baths and drinking from the water, the daughter of Moctezuma I, his priests, and chiefs returned to the Anahuac lands optimistic, strong, happy, and refreshed. The news about the Princess's recovery spread throughout the kingdom and has passed from generation to generation up until modern times.


 

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INSIGHT:

Embotelladoras ARCA merged with Grupo Continental to integrate a new group of international bottling, Arca Continental, entering a new stage of growth. Topo Chico went from a taste of Mexico to a Texas cult favorite! Topo Chico is growing and EVOLVING. And is in need of UPDATED with fresher content. 

 

ROLES: ART DIRECTION, GRAPHIC DESIGN, PHOTOGRAPHER.

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IDEA

Create Print for outdoor and Editorial alongside with the recipes of signature cocktails and other recipes. Bring AWARENESS to new Flavors with print. Curate images and content for the website and social platforms to increase website traffic. Below shows capable design moods for an editorial and outdoor posters.

 
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THIRSTY?